Celebrity Fashion Watcher

The Socialite Paris Hilton has already created a fashion empire of handbags, fragrances and hair extensions, and now she has a new addition to her style stable, with two more beauty products: The Celebrity Styler flat iron and Ultimate Brush. She was spotted at a launch event for the products at the Thompson Hotel in Beverly Hills.

She said: “There are a lot of products out there that don’t work, they’re a rip-off. I wanted to make something that was affordable, that works. It’s fast, it’s easy and you don’t need a hair stylist.”

Paris’s mom Kathy weighed on on why her daughter had the perfect skill-set to be a hair care success: “She’s a hair fanatic, that’s why with the Simple Life she decided to do those hair extensions, because she went crazy thinking ‘I’m going to be without a blow-dryer for four weeks!’” Sister Nicky concurred, saying, “She’s always loved experimenting with different makeup and hairstyles, so I think this product is a lot of fun for her.”

Paris, however, admits to PEOPLE Mag. an unexpectedly unglamorous side to herself, she reveals her Style Revelation: “I still am a tomboy. I love to go fishing. I love sports. I used to play ice hockey. You know, I think people only see the glamour and the parties, but when I’m at home I’m completely different.”