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Demi Moore expresses her desire to launch her own Signature Beauty Line. She launched Helena Rubenstein Scent fragrance "All You’ve Ever Wanted" at New York City.

Demi reveals that she is in a “very deep and serious conversation” with the beauty brand about “giving me an opportunity to create my own line.” Although the star didn’t elaborate about what the line will encompass, she did talk about what motivates her to want to continue her role with Helena Rubenstein. “I feel like I have a greater creative opportunity in working with something where we could really form a true partnership and be really mutually beneficial,” she explains.

Lets wait and watch out what type of Beauty Line she develops.

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