Celebrity Fashion Watcher

Karl Lagerfeld asked Lily Allen to front his latest collection because she is "young, cool and extremely witty".

The creative director of Chanel – who will launch their new Coco Cocoon line in two weeks – asked the outspoken British singer to appear in the advertising campaign because of her lifestyle and sense of humour.

He said: "I love Lily Allen. She looks a lot like Gabrielle Chanel and she is a self-made woman. She is cool, young and extremely witty."

The pair recently posed in front of the cameras with the brand’s new luxury range of sportswear bags for a promotional drive.

Karl – who has worked for Chanel since 1983 – was surprised by how "fun" the occasion was.

He explained to Vogue.com: "Photographing her for this advertising campaign was fantastic fun. She is extremely inspiring and is completely taken with the bags – with her typical English reserve."

The Cocoon collection features a range of purses, wallets, toiletry bags and shopping, bowling and trolley bags, clutch evening handbags and keyrings.

Items are based around a black, beige, chocolate, burgundy, taupe, blue, grey, gold and red colour palette